The automotive industry is no stranger to the fast lane, particularly when it comes to the highly competitive nature of the business.

In fact, according to recent studies, the industry is geared up and expected to spend over $14 billion by 2020 on digital advertising expenditure in order to position themselves favourably amongst consumers.

In the US alone, over 34 million consumers are expected to purchase a car in the next 6 months. However, their journey begins long before they sit in the driver seats for the first time. More often than not, a website is the first port of contact for a consumer interested in purchasing a car. What may be surprising is that the prospective buyer is not just simply visiting one website for their preferred brand or to compare makes and models that they are interested in, instead 78% of consumers actually browse 6-20 sites to gather information and develop an opinion before they continue on throughout the buyer’s journey.

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